Dating and Love IslandRants and Raves by Editor - June 26, 2019July 17, 2020 What is it with Love Island? Why is it so popular? I swear virtually every person I know is watching it, or if they're not, their children are. Dating ShowsThe Love Island 'phenomenon', for want of a better word, started back in 2015 and it really does seem to have captured the public's attention. You can't go on social media , read a tabloid or go