I’ve always hated shopping. I don’t think I’m alone amongst men either. The very thought of going into town with the sole objective of ‘shopping’ brings me out in a cold sweat. No, for me there has to be a sole purpose, a project, a single product to buy, or in an extreme case a few products. Nowadays it’s even less necessary to venture onto the high street, or as it’s more commonly known, the retail park. A good scout around online beforehand gives you all the information you need on said product, together with information on who sells it and for what price(s). Thereafter it’s just a case of quickly swooping in for the killer swipe of the chip and PIN machine.
Now when it comes to buying gifts or presents, that’s where the male brain goes into overload. There’s no pre-identified product. The brain needs to be stimulated. A choice needs to be made based on scanty information at best, so it all becomes extremely stressful. Many a joke has been made about the man doing his Christmas shopping in the local filling station on Christmas Eve. This is not choice. It’s adrenaline cutting in. He knows that he needs to buy something, but he doesn’t know what. He knows that the consequences of not getting anything don’t bear thinking about so the natural fight-or-flight response takes over and his DNA sends him scurrying, tail between his legs, to the nearest source of a solution.
Essential or Survival?
It all sounds terrible, doesn’t it! Primal man isn’t programmed for non-essentials. He’s pretty good at sourcing and providing. He’s not so bad at defending either. He’ll look after the pack, feed them, light their fire, even comfort and nurture the offspring as required. It’s the non survival-related activities that blow his fuse, and shopping for gifts is one of those.
However, all is not lost. In this technological age there’s a solution to the perennial dilemma in the form of Buyagift. It’s got lots of pictures for one thing. Men like pictures. They’re visual creatures and a picture can hit the mark far more effectively than any verbal or text description. They see a picture of a group of girls smiling and laughing together at a spa. They see someone driving a fast car. That’s more like it, pictures of happy people with happy solutions. Just what a stressed man needs.
This isn’t completely new to me though. Over the last few years I’ve really learned the benefits of Buyagift.co.uk. We’ve eaten at lovely restaurants, stayed at some wonderful hotels, done some memorable city breaks and generally had some great times as recipients of these amazing presents. It doesn’t have to be a physical item to be memorable. In fact, some of the best presents I’ve ever received over the years have been experiences, so to avoid that last-minute adrenaline fuelled garage-stop, I’d suggest that any man finds a comfy chair, and browse away at something far easier and infinitely more enjoyable than that wretched high street: Buyagift.co.uk
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